The Toy Store brand of retail stores offers an environment completely dedicated to toys and other children’s products. For almost a decade, The Toy Store has been a favourite destination for children, parents, and all those children at heart. Based on our many years of experience in the Toy Industry, we have become one of the leading and most successful toy stores in the region. We have more than 125,000 sq. ft. of retail space in the top malls in UAE and Bahrain, and we’re getting bigger, expanding even further into the GCC.
Fundamental to The Toy Store, is the development of an innovative, fun and exciting shopping experience. We have in-store demonstrations, competitions and live events bringing a whole new meaning to the concept of retail entertainment.
Over 30 years of retail experience we have created The Toy Store core values:
Play before you pay: It is important for children to have a real experience, so we give them the opportunity to interact and play in the store with their favourite characters and toys.
Range over volume: Children and parents want choice. We offer a wide range of toys, instead of stocking large volumes of the same products.
Entertainment: With demonstrations, competitions, live events, workshops, product launches, and other educational, interactive entertainment and activities, we create exciting in-store experiences for children and families.
Safe and secure environment: We ensure that children experience our stores and toys in complete safety and in a secure environment.
Service excellence: We always aim to exceed our customers’ expectations, providing them with great product knowledge as well as excellent customer service.
We are always striving to be better, selecting new product ranges, implementing new retail design concepts and new technologies, and training our staff to improve their product knowledge and their customer service skills.
To enter one of our stores is to enter a world like no other; a world that brings out the inner child in you.
With demonstrations, competitions, live events, workshops, product launches, and other educational, interactive entertainment, activities and events, we create exciting in-store experiences for children and families.
We organise as many fun events as possible, including:
Hosting premieres of major kids movies;
Special appearances from children’s characters such as Lightning McQueen, The Smurfs, Hello Kitty, Power Rangers, Spiderman, Barbie, Santa Claus;
Competitions, arts and craft activities and educational workshops;
Pantomimes and appearances from actors;
Jugglers, face painting, balloon art, magicians, water bubble acts and much more.
THE STORES
With stores crammed full of fun, our friendly and professional staff are always available to help our customers choose the right toy or gift and make sure they have a great in-store experience. We have two different brands of The Toy Store The Toy Storeis for our bigger stores, and The Toy Store Express is for our smaller stores, usually below 3,000 sq. ft. of retail space area.
PRODUCT RANGES
The Toy Store features the very best selection of toys in the Middle East, covering all categories: from toys for boys and girls to preschool and baby items, from soft toys and construction toys to outdoor and educational items. With over 20,000 sku’s from over 100 local suppliers, we are one of the largest purchasers of products from the top toy companies.
In addition to local purchases, we are also importers, holding the distribution licenses for the following lines: Hallmark paper products, soft toys and gifts, Carte Blanche soft toys, gifts and paper products, Aurora soft toys, PMSJ stationery and gift items,Rubik’s products, Syma helicopters, Cobi construction toys, Bojeux arts and craft items, Satzuma gadgets, TopTrumps card games, WorldsApart baby and preschool items.
IN-STORE EXPERIENCE
We are completely dedicated to children and know how important it is for them to have a real experience in our stores, so we give them the opportunity to meet their favourite characters and play before they pay.
Official winner announcement Ladies and gentlemen, let us first thank all the racers and fans for this great competition. We had fun and we hope that you had fun, too. We thank also for all comments and messages received during the race. It is amazing to see the effort that some racer teams put in the promotion campaigns.
But, let us come to the results.
And as you know, we also have the results of raffle draw.